KitchenAid+ Immersion Blender
KitchenAid+
The KitchenAid + Immersion Blender marks a new frontier in premium kitchen gear, with KitchenAid leading the charge.
Skills
Design Thinking
Design Sketching
Surface Modeling
Visualization
Animation
Software
Procreate
Illustrator / Photoshop
Fusion360
Keyshot
Figma / Framer
Duration
15 Weeks
The Brief
KitchenAid is a wide-ranging brand with products across the kitchen. KitchenAid Go shows how they can rethink their language by leaning into portability and cordless convenience.
What’s missing is a true premium line that pushes KitchenAid into a more tech-forward space and does something they’ve never done before.
I want to design a KitchenAid-branded Immersion Blender that brings this vision to life.
Research
Design Goals
Cordless Operation
Battery operation, while keeping its premium form factor.
Consumer Power
Industrial power, in a form factor that doesn't sacrifice.
Simple Intelligence
With smart features that don't get in the way of what really matters.
Next Level Quality
Quality and thoughtfulness that goes above and beyond expectations.
Research
Immersion Blenders: Current Drawbacks
Conservative Design
Most immersion blenders share the same purely functional design. They work well, but the market is crowded with near-identical products.
Single Speed Operation
Most immersion blenders stick to single-speed operation. They work, but this limits control, making it harder to handle delicate ingredients.
Technological Edge
Most immersion blenders lack modern consumer tech features, offering little beyond basic functionality.
Research
Who is KitchenAid+ for?
Paul P.
25 years old.
Hobbyist Cook
Paul is a Hobbyist cook and cooks quite often, but still balances a full time job.
Midsize Kitchen
Paul cooks in a midsize kitchen, where space isn't a huge issue, but he still can't afford to fit any giant appliances
Who is KitchenAid+ for?
Paul P.
25 years old.
Hobbyist Cook
Paul is a Hobbyist cook and cooks quite often, but still balances a full time job.
Midsize Kitchen
Paul cooks in a midsize kitchen, where space isn't a huge issue, but he still can't afford to fit any giant appliances
Analyzing the Market
Features VS Materials
Low Quality Materials
Ergonomic
Smart Features
Quality Materials
Barebones Features
Immersion Blenders follow the trend of having a wide range of quality materials, but never cross the threshold of barebones features.
Consumer Base VS Industrial & Consumer
Ergonomic
Industrial
OPPURTUNITY
SPACE
Power (18,000 RPM MAX)
Power (7,000 RPM MAX)
Consumer
Immersion blender power has shifted toward more industrial scale use, while consumer models focus on ease and control.
The KitchenAid Brand
KitchenAid’s design language is iconic, timeless, recognizable, and rooted in durability. But there’s room to evolve. Just as KitchenAid Go expanded the brand into cordless convenience, the same design DNA could extend into new, tech-focused territories that bring KitchenAid into the future.
Brand & Product Philosophy
“KitchenAid’s legacy of bold, iconic design now opens the door to new forms, new tech, and a new era of ease.”
Form & Finish Studies
These forms are clean, with simple, human-focused shapes, while the finish is smooth, with intact textures and semi-gloss handles.
Initial Ideation
Round One
This phase focused on exploring overall form and design language, which served as an analysis of what forms worked with the KitchenAid design identity.
Final Ideation
Round Two
This phase focused on finalizing the concept while briefly exploring hand sizes, circumference, and ergonomics, aiming to define the product’s final dimensions.
The Final Model.
This model was created to finalize the overall form and was made out of 20-pound foam, sanded with 400 & 600 grit sandpaper, and finalized with Tamiya primer.
Key Takeaways.
The KitchenAid+ project focused on balancing form and function while integrating an established brand to maintain credibility. The primary challenge was working within a brand known for continuity and limited visual change.
Rather than redesigning KitchenAid’s existing design language, the project explores how the brand could extend into a new era of technology. The design introduces new features and a distinct form that signal forward progress, while still maintaining a clear connection to the brand’s core identity.
KitchenAid+
Legacy Refined.
Get the highlights.
Get a closer look.
The Overview.
The KitchenAid+ Immersion Blender is packed with powerful features, including variable speed control up to 20,000 RPM, an all-new touchscreen for enhanced customization, and long-lasting cordless performance.
7.2V Compact DC Motor 20,000 RPM
2 × 18650 Lithium Ion Batteries
Cordless Operation.
With this battery and motor pairing, KitchenAid+ delivers up to 30 minutes of continuous use at medium load, or up to 20 minutes at maximum performance.
Power for the Consumer.
The KitchenAid+ immersion blender is capable of speeds up to 20,000 RPM, which helps support a wider variety of blending tasks, like emulsification.
Simple Inteligence.
KitchenAid+ offers simple yet intuitive presets that make for a more accessible experience for less experienced cooks.
Next Level Quality.
KitchenAid+ delivers a high-quality experience through premium materials, including a high-grip rubber handle and real aluminum accents.