KitchenAid+ Immersion Blender
KitchenAid+
The KitchenAid + Immersion Blender marks a new frontier in premium kitchen gear, with KitchenAid leading the charge.
Skills
Design Thinking
Design Sketching
Surface Modeling
Visualization
Animation
Software
Procreate
Illustrator / Photoshop
Fusion360
Keyshot
Figma / Framer
Duration
5 Weeks
The KitchenAid Brand
KitchenAid’s design language is iconic—timeless, recognizable, and rooted in durability. But there’s room to evolve. Just as KitchenAid Go expanded the brand into cordless convenience, the same design DNA could carry into new territories that blend heritage with modern needs.
Immersion Blender & Drawbacks
Conservative Design
Most immersion blenders share the same purely functional design. They work well, but the market is crowded with near-identical products.
Single Speed Operation
Most immersion blenders stick to single-speed operation. It works, but limits control—making it harder to handle delicate ingredients.
Technological Edge
Most immersion blenders lack modern consumer tech features, offering little beyond basic functionality.
KitchenAid: Existing Branding
Breadth
KitchenAid products have a wide breadth of color, and material options.
Bold
KitchenAid products feature a metal and plastic dual-tone material pallet.
Universal Form
KitchenAid products allow for an ease of use unmatched by competition.
Iconic
KitchenAid has an iconic brand language that elegantly stands out.
“KitchenAid’s legacy of bold, iconic design now opens the door to new forms, new tech, and a new era of ease.”
Who
Cooking enthusiasts, and small kitchen semi—professionals.
Where
High-end consumer + small restaurant kitchens.
Why
To expand KitchenAid's product portfolio into a premium market.