KitchenAid+ Immersion Blender

KitchenAid+

The KitchenAid + Immersion Blender marks a new frontier in premium kitchen gear, with KitchenAid leading the charge.

Skills

Design Thinking

Design Sketching

Surface Modeling

Visualization

Animation

Software

Procreate

Illustrator / Photoshop

Fusion360

Keyshot

Figma / Framer

Duration

5 Weeks

The KitchenAid Brand

KitchenAid’s design language is iconic, timeless, recognizable, and rooted in durability. But there’s room to evolve. Just as KitchenAid Go expanded the brand into cordless convenience, the same design DNA could carry into new tech focused territories that bring KitchenAid into the future.

  • Bold: KitchenAids design language is bold. With its glossy colorful finish and the smooth metal accents, it is certainly eye catching.

  • Tactile: KitchenAid products always feature tactile, and simple controls for an improved ease of use

  • Sleek: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

  • Iconic: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

  • Monochromatic: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

  • Accessible: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

Market Analysis

Cost VS Quality

Blender Type VS RPM

Immersion Blender & Drawbacks

Conservative Design

Most immersion blenders share the same purely functional design. They work well, but the market is crowded with near-identical products.

Single Speed Operation

Most immersion blenders stick to single-speed operation. It works, but limits control—making it harder to handle delicate ingredients.

Technological Edge

Most immersion blenders lack modern consumer tech features, offering little beyond basic functionality.

  • Who: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

  • Where: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

  • Why: KitchenAid products feature simple and tactile controls keeping things simple for any demographic.

“KitchenAid’s legacy of bold, iconic design now opens the door to new forms, new tech, and a new era of ease.”