WOODFORD RESERVE:
BICENTENIAL LEGACY
A 200 year anniversary is more than a milestone. It is a story of care, craft, and time well spent.
Honor The Legacy
The design should celebrate Woodford Reserve’s rich history and craftsmanship.
Design With Strength
It should feel strong, timeless, and full of warmth and quiet confidence.
Offer The Unexpected
One unforgettable detail should set it apart and hint at where the brand is headed.
Meet My Dad.
My dad is a devoted family man with endless hobbies. But his true passion is collecting Bourbon, especially Woodford Reserve.
His collection is impressive, but it’s missing the crown jewel.
WHAT HE NEEDS IS THE WOODFORD BOTTLE.
AND THATS WHAT I SET OUT TO CREATE.
But First, The Journey.
As a non-drinker, I felt it was important to analyze what collecting and enjoying Woodford means to people.
PURCHASE
l
Go to your local distillery and buy your desired bottle of Woodford
COMPILE
l
Find your chosen glasses, bourbon, and any ingredients included in the drink.
FREEZING
l
Begin to freeze your chosen designs residing in your ice mold.
PREPARE
l
Prepare for your special occasion. Graduation, Sports, Wedding, ETC.
ARRIVE
l
Invite your guests or arrive at the function, Woodford in hand.
OPEN
l
Pop open your Woodford and relish in the sounds and smells.
CONVERSE
l
Over your drink of choice, let the Woodford speak.
CELEBRATE
l
Now, celebrate. Enjoy this time with your loved ones.
SLEEK AESTHETICS
Must be authentic to brand, but distant enough to feel fresh.
TRADITIONAL AESTHETICS
Must be authentic but not too close to avoid being bland.
HIGH COST
To deliver on its promise, it needs to be limited supply.
LOW COST
This bottle is a limited edition and can't be perceived as cheap.
Sleek Aesthetics
Traditional Aethetics
Price ~ $100
Price ~ $50k
Old Rip Van Winkle 25-Year-Old
Pappy Van Winkle’s Family
Selection 23-Year-Old
Old Rip Van Winkle Twisted
Spoke 16-Year-Old
Colonel E.H. Taylor Old
Fashioned Sour Mash
The Last Drop 1980
Buffalo Trace
Hirsch Reserve 15 Year Pot
Stilled Straight Bourbon Whiskey
Weller’s Antique Reserve
10-Year-Old
John E. Fitzgerald Very
Special Reserve 20-Year-Old
A.H. Hirsch Reserve
16-Year-Old
Black Maple Hill 16-Year-Old
Stephen Curry’s Gentleman’s
Cut 16-Year-Old
Blanton’s Single Barrel
Blanton’s Single Barrel
Wild Turkey 101
OPPURTUNITY
FORM
Sleek, Modern & Standout, with a flair.
SURFACE
Sharp, rounded edges that close from all angles.
MOOD
Strong & Solid, with a stoic undertone.
Form Ideation
