15 Weeks
Cambiare is a record player system that brings back ownership, and control back into all of our lives.
Figma
Framer
Procreate
Illustrator
Photoshop
Premiere
Fusion
Keyshot
Lets go back 60 years.
1966
1976
1986
1996
2006
2016
2026
Sony Walkman releases
Vinyl is industry standard
Sony introduces the CD
The Discman releases
Apple iPod is released
Spotify launches
Spotify expands west
Spotify surpasses digital downloads
iTunes releases
Vinyl outsells CDs
Pandora invents personalized stations
Napster popularizes MP3
The Trade.
Technology brings convenience, but often comes at the price of ownership and control—
— especially in the music industry. Algorithms feed you an endless stream of music, while the subscriptions you pay for can be taken away at any moment.
Consumer Tech Critiques
Consumers and their outlooks on tech are shifting.
Survey results show that consumers are frustrated by the reliance on tech, and where the industry is currently heading.
Tech Critiques
I find AI prevelence frusturating
Yes
93%
No
7%
Tech Critiques
I have no control over the content that is delivered to me
Yes
53%
No
47%
Tech Critiques
I value control over convenience
Yes
71%
No
29%
Tech critiques.
I am frustrated by unnecessary tech integration.
Yes
75%
No
25%
What does this record player system need?
Turntable
How can we design a turntable with convenience features that don't change the device at its core?
Speakers
With the broadest range of options, it can be hard to choose speakers that are right for you.
Storage
Storage is often broad and demanding, requiring specific care. How can we make this easier?
"How might this record player system innovate where it matters and stay out of the way where it doesn’t?"
Meet Sean
Sean lives in NYC, works as an experiential designer, and DJs on the side. He owns a record player, wants an upgrade, and stays skeptical of technology, especially its privacy trade-offs. He values control and consumes intentionally.
Tech Skepticism
95
Convience to Control
80
Intentional Consumption
40
Desire for Autonomy
75
"I associate records with memories strongly."
Chris
1000+ Records
"Records are so interactive… You have to flip them over and engage with everything."
David
~200 Records
"It’s a rich, warm sound that digital can’t match."
Steve
~500 Records
Stage
Actions
Storyboard
Emotions
Thoughts
Collecting
The Core of Record Playing
Compounding Issues
Storing
Preparing
Playing
Flipping
Cleanup
Most Enjoyable
Least Enjoyable
“I have two cats, and there’s no door currently on the cabinet they’re in"
“Records are so interactive… you have to flip them over and engage with everything.”
“It’s a rich, warm sound that digital can’t match.”
“Putting them away or flipping the album… those are the two that bother me the most.”
“Putting them away is a pain…"
Key Takeaway
Vinyl is a sensitive, sacred, and ritualistic activity for millions.
Vinyl has been around for nearly 150 years, remaining a staple and unchanging in a world that is doing anything but.
CMF Exploration
Warm walnut wood tones, heathered gray acoustic textiles, and brushed champagne-gold metallic accents.
CAD Ideation
Concept Specific Storyboards
Lots of reading!!!
See More
Survey Results
Concept 1
Low Profile
Does the concept match the brief?
Very Well
57%
Somewhat Well
33%
Not Very Well
7%
Not Very Well at all
3%
Common Pros
Hanging Wall Storage
Common Cons
EQ Redundancy: "EQ settings are uncommon and defeat the purpose of physical media."
Storage Bin Cost: "The included record storage bins aren't necessary and may drive up costs.
7.4%
believe this concept is the strongest overall.
Concept 2
Modern
Does the concept match the brief?
Very Well
37%
Somewhat Well
48%
Not Very Well
10%
Not Very Well at all
3%
Common Pros
Bluetooth / Wired Mix: The secondary speakers, even if they're Bluetooth, are pretty nice to have."
Storage Convenience: "The modular storage looks really cool."
Common Cons
Questionable EQ Desire: "Again, in my opinion, the EQ settings are unnecessary."
Storage Bin Cost: "The included record storage bins aren't necessary and may drive up costs."
44%
believe this concept is the strongest overall.
Concept 3
Modern Mesh
Does the concept match the brief?
Very Well
56%
Somewhat Well
33%
Not Very Well
6%
Not Very Well at all
3%
Common Pros
Fully Wired: "This avoids mixing Bluetooth and wired speakers"
Standby tray convenience: "The standby tray is very unique and different"
Common Cons
Built-in pre-amp: "your target for this concept won't want a TT with a built in amp/pre-amp."
Storage Bin Cost: "The included record storage bins will drive up cost and limit consumer choice."
48%
believe this concept is the strongest overall.
Per-Component Thoughts
Strongest Turntable?
Low Profile
16.7%
Modern
23.3%
Modern Mesh
60%
Strongest Speaker?
Low Profile
0%
Modern
46.6%
Modern Mesh
53.6%
Strongest Storage?
Low Profile
39.3%
Modern
28.6%
Modern Mesh
32.1%
Turntable
Key Takeaways
Modern Mesh led in aesthetics and convenience.
Storage
Key Takeaways
Modern Mesh led in convenience, while Low Profile stood out with its wall-hanging storage option.
Modern Mesh led in aesthetics, while Modern led in Bluetooth and wired speaker mix.
Speaker
Key Takeaways
"How might we combine the key takeaways from each concept into one, bringing the strongest elements together?"
Final CAD Process
See More
Turntable
The heart.
Standby Tray
Control the speed of your record
Control Dials
Control the speed of your record
Tonearm
Control the speed of your record
Platter
Control the speed of your record
1
2
3
4
Record Size Support
The standby tray holds on record that slides under the player, keeping the currently played record within arms reach.
Start / Stop
The standby tray holds on record that slides under the player, keeping the currently played record within arms reach.
Speed Control
Control the speed of your record
Speakers
The sound.
Volume
On both speakers for maximum control
Treble
To keep EQ available, but without impacting artist intentions.
Bass
To keep EQ available, but without impacting artist intentions.
Secondary Speakers
The sound.
