KitchenAid+
Immersion Blender
15 Weeks
KitchenAid+ is the beginning of a new premium product line, that pushes KitchenAid into a new, premium age.
Figma
Framer
Procreate
Illustrator
Photoshop
Premiere
Fusion
Keyshot
The Trade.
KitchenAid has found success in the past of diverse handheld product lines—
— With the success of KitchenAid Go, it fills the niche of cordless convenience. With expansion in mind, the product portfolio includes premium consumer goods.
Problem Statement
KitchenAid undoubtedly is a tried-and-true brand.
KitchenAid has a gap in the market for a premium line that takes it into the future. Here's what it needs.
Cordless Operation
Industrial power, in a form factor that doesn't sacrifice.
Consumer Power
Industrial power, in a form factor that doesn't sacrifice.
Durable & Quality
Durable quality materials, while high-quality materials stay luxe.
Simple Intelligence
With smart features that don't get in the way.
Drawback 1: Single Speed
"My blender only works at a certain speeds, so, not great for specific use cases"
Brandon
Professional Chef
Drawback 2: Conservative Design
"As an artist myself. I wish it were a little braver with its design."
Ali
Beginner Hobbyist Cook
Drawback 3: Tech Features
"I mean it works, but it feels lacking when it comes to features, it just feels a bit outdated."
Paul
Intermediate Hobbyist
Meet Paul
Paul lives in Cincinnati, Ohio. He works as a data analyst full-time during the day. A few years ago, he began to learn to cook for his family and has become a big foodie. But his hobby is becoming more serious, and so are his recipies, and he wants to upgrade his equipment accordingly.
Time
60
Recipe Complexity
75
Cooking Frequency
85
Desire for Tech
75
The KitchenAid Brand
KitchenAid’s design language is iconic, timeless, recognizable, and rooted in durability. But there’s room to evolve. Just as KitchenAid Go expanded the brand into cordless convenience, the same design DNA could extend into new, tech-focused territories that bring KitchenAid into the future.
"How might this product keep KitchenAid's original design philosophy while pushing the envelope in places where the original doesn't?
Speed Control Dial
Flush or Inset?
Height V.S Width
Ergonomic Grip
Rubber Grip
Surfacing angle
Surfacing angle
Angled dial with screen
flush with form
flat and flush
needs better body to stem ratio
surface changes
more drastic overhang
screen under thumb
chunky surface changes
Initial Hand Studies
Pugh Matrix
Criteria
Comfort
KitchenAid Brand Language
Premium Aesthetics
QOL Features
Number of Holding Positions
Weight
05
04
03
02
01
Existing Solution
Base
Weighted
03
15
05
20
02
06
01
02
03
02
Total
45
Concept 01
Base
Weighted
02
10
01
04
02
06
02
04
01
01
Total
25
Concept 02
Base
Weighted
05
25
04
16
03
09
01
02
02
02
Total
54
Concept 03
Base
Weighted
03
15
03
12
04
12
03
06
04
04
Total
49
Concept 04
Base
Weighted
04
20
05
20
05
15
05
10
05
05
Total
70
Comfort
Key Takeaways
Concept 02 led in Comfort with its elongated body and perfected grip size.
QOL Features
Key Takeaways
Concept 04 led in QOL features, with its screen and speed control features
Concept 04 led in premium aesthetics, with a sleek, curvy form.
KitchenAid Language
Key Takeaways
KitchenAid+
Legacy Refined.
Get the highlights.
Get a closer look.
The Overview.
The KitchenAid+ Immersion Blender is packed with powerful features, including variable speed control up to 20,000 RPM, an all-new touchscreen for enhanced customization, and long-lasting cordless performance.
7.2V Compact DC Motor 20,000 RPM
2 × 18650 Lithium Ion Batteries
Cordless Operation.
With this battery and motor pairing, KitchenAid+ delivers up to 30 minutes of continuous use at medium load, or up to 20 minutes at maximum performance.
Power for the Consumer.
The KitchenAid+ immersion blender is capable of speeds up to 20,000 RPM, which helps support a wider variety of blending tasks, like emulsification.
Simple Inteligence.
KitchenAid+ offers simple yet intuitive presets that make for a more accessible experience for less experienced cooks.
Next Level Quality.
KitchenAid+ delivers a high-quality experience through premium materials, including a high-grip rubber handle and real aluminum accents.