Untitled Record Project

Untitled Record Project

Lorem Ipsum

Skills

Design Thinking

Design Sketching

Surface Modeling

Visualization

Animation

Software

Procreate

Illustrator / Photoshop

Fusion360

Keyshot

Figma / Framer

Duration

15 Weeks

doing this is too easy…

(let me explain)

lets go back 30 years.

1986

Music stayed put, media forgot you; you chose, waited, then consumed. Technology was episodic, used deliberately, started intentionally, and stopped when finished completely.

1996

Music stayed put, media forgot you; you chose, waited, then consumed. Technology was episodic, used deliberately, started intentionally, and stopped when finished completely.

2006

Music stayed put, media forgot you; you chose, waited, then consumed. Technology was episodic, used deliberately, started intentionally, and stopped when finished completely.

2026

Music stayed put, media forgot you; you chose, waited, then consumed. Technology was episodic, used deliberately, started intentionally, and stopped when finished completely.

The Tech Ownership Gap

Since 2016, streaming usage has soared. With that said, the amount of content the consumer OWNS has dropped drastically. When you move to streaming, you sacrifice control, for convenience. But with market oversaturation, you're giving up BOTH control AND convenience.

Spotify Users0
700%
Youtube Music Users0
250%
Apple Music Users0
475%
Spotify Users0
700%
Youtube Music Users0
250%
Apple Music Users0
475%

~3 billion global users | free + paid

Listening Device Breakdown
0
Smartphones
72.0%
Desktop / Web
19.0%
Smart Devices
9.0%
Listening Device Breakdown %
0
Smartphones
72.0%
Desktop / Web
19.0%
Smart Devices
9.0%
Screen Time / Total Hours Per Day (approx.)
2016
2018
2020
2022
2024
2026 (Estimate)

~70%

~70%

of subscribers say there are too many streaming services to choose from.

Data Series 1
Paid Monthly Streaming / Music / Gaming Services (approx.)
253550607075
2016
2018
2020
2022
2024
2025-2026
Data Series 1
Paid Monthly Streaming / Music / Gaming Services (approx.)
253550607075
2016
2018
2020
2022
2024
2025-2026

Personas

Chris L

Master Collector

Chris L is a master collector who values how his records mark moments in his life and create social experiences, but he’s put off by new equipment and the constant maintenance that comes with keeping a system running smoothly.

Core Stakeholder

32 yo

>1000 Records

David J

Intermediate Collector

David J is an intermediate collector who enjoys collecting records and owning physical media, but he’s put off by storage demands and cleanup involved. Right now, managing and putting everything away feels more like a chore than part of the experience overall.

Direct Stakeholder

20 yo

~100 Records

Ali G

Loving Wife & Mother

Ali G is Chris’s wife. While she doesn’t love records as much as he does, she appreciates the quality time they bring to their family and is supportive. That said, she’s often frustrated by how much space the records take up in their living room.

Indirect Stakeholder

28 yo

~20 Records

Discover

User Journey: The Record Playing Experience

Stage

Actions

Steps

Thoughts

People

Emotions

Purchasing

Storing

Preparing

Playing

Fliping

Cleanup

Drive to the record store

Browse the record store

Pay for the records

Avoid keeping records in extreme temperatures in your vehicle

Find an adequately sized storage solution

Make sure the records are safe from outside variables

Ensure records are vertical to avoid warping

Maintain a low moisture and keep records away from heat

Find which record you would like to play

Remove the record from its jacket

Hold the outside edges very carefully to avoid touching the grooves

Carefully move the record over to the turntable, and place on the platter

Carefully lift lid and place record

Define speed of the record

Define if which size record you'll be playing

(If necessary) Move the needle to the starting position of the record

Ensure record has stopped moving

Lift lid

Make sure the needle has been cleared

Grab the record by the outside edges

Flip the record

Carefully remove the record from the turntable

Carefully place the record back into the sleeve

Place the sleeve back into your preferred storage solution

“I associate records with memories strongly.”

“I knew exactly when I bought each one.”

“I have two cats, and there’s no door currently on the cabinet they’re in"

And then I store them on end between bookends of some sort. So they’re always stored vertical. I never store them flat.”

“Records are so interactive… you have to flip them over and engage with everything.”

“I never touch the grooves when putting an album on.”

“It’s a rich, warm sound that digital can’t match.”

“Having it on fills the room; headphones don’t do that.”

“Putting them away or flipping the album… those are the two that bother me the most.”

“Putting them away is a pain…"

Inconvienent

Neutral

Expected within the process, minimal problems.

Great!

Great!

The most important, tone-setting part of the whole experience.

Tedious

Records are very fragile and need to be handled with excess care.

Frustrating

All combined workflow issues: handling, cleaning, storing, and accessing.

Very tedious, somewhat user-dependent.

This phase marks a moment in users' lives.

Pugh Matrix

Concept 1

Concept 2

Concept 3

Concept 4

Concept 5

Turntable

Aesthetics

2

3

5

3

1

Analog Experience

2

4

3

1

5

Space Agnostic

2

5

3

4

1

Control

1

4

3

2

5

Total

7

16

14

10

12

Pugh Matrix

Concept 1

Concept 2

Concept 3

Concept 4

Concept 5

Speaker

Aesthetics

3

4

5

4

1

Analog Experience

1

2

4

3

5

Space Agnostic

2

5

4

3

1

Control

1

3

4

3

5

Total

7

14

17

13

12

Pugh Matrix

Concept 1

Concept 2

Concept 3

Concept 4

Concept 5

Storage

Aesthetics

3

2

4

5

1

Analog Experience

1

2

4

3

5

Space Agnostic

3

2

5

4

1

Control

1

2

5

4

3

Total

8

8

18

16

10

Final Totals

22

38

49

39

34

Concept 1: "Low Profile"

Step 1:

Find a place for your record player. A low-profile option can fit in tighter spaces and only requires one cord.

Step 2:

Begin pairing your first two speakers to your player by holding the corresponding pair buttons.

Step 3:

Pair additional speakers for surround sound using the secondary speaker pairing button, and place them around the room or home.

Step 4:

Take the record out of the top-loaded modular storage bin.

Step 5:

Adjust the volume, EQ, or other settings on the host speaker to personalize your listening experience.

Step 6:

Begin playing the record. When finished, put it away.

Concept 3: "Modern Mesh"

Step 1:

Choose a spot in your home where the record can serve as an intimate centerpiece (e.g., living room or bedroom)

Step 2:

Plug in the first two speakers using the provided cords.

Step 3:

Pair the secondary speakers with the main speaker button and place them around the room.

Step 4:

Open the mesh magnetic door and browse your records using the movable racks inside the modular storage unit.

Step 5:

Use the turntable’s dials and buttons to adjust EQ, volume, and other settings to personalize your experience.

Step 6:

Pull out the “standby tray” and place your record sleeve inside for easy handling and cleanup.

Concept 3: "Modern"

Step 1:

Find an open secondary space for your record player, such as a shelf in an office.

Step 2:

Begin pairing your first two speakers with the player by holding their corresponding pair buttons.

Step 3:

Pair additional speakers using the secondary pairing button and place them around the room or home.

Step 4:

Slide open the modular “barn door,” remove your desired record, and place the sleeve on the “standby display shelf.”

Step 5:

Use the main dial on the turntable to adjust all settings.

Step 6:

Remove your record from the standby tray, place it back in the sleeve, and put it away.