Untitled Record Project
Untitled Record Project
Lorem Ipsum
Skills
Design Thinking
Design Sketching
Surface Modeling
Visualization
Animation
Software
Procreate
Illustrator / Photoshop
Fusion360
Keyshot
Figma / Framer
Duration
15 Weeks
doing this is too easy…
(let me explain)
lets go back 40 years.
1986
In 1986, music was portable but purposeful, carried on a device meant only for listening, the Sony Walkman. Each tape was handled with care, making every song a deliberate choice.
1996
By 1996, CDs and tapes coexisted, letting listeners mix, skip, and replay tracks. Listening remained personal and deliberate, shaped by the physical media they owned.
2006
By 2006, music lived on iPods, manually loaded playlists that made listening deliberate. Collections were limited only by cost, yet thousands of songs fit in one device.
2026
By 2026, music follows you everywhere, streamed instantly with endless choice. Listening is effortless, curated by algorithms, and no longer limited by cost or storage.
In our tech driven society, control in our choices is lower than ever.
the tech ownership gap.
Since 2016, streaming usage has soared. With that said, the amount of content the consumer OWNS has dropped drastically. When you move to streaming, you sacrifice control, for convenience. But with market oversaturation, you're giving up BOTH control AND convenience.
~3 billion global users | free + paid
of subscribers say there are too many streaming services to choose from.
It’s time to reclaim our choices before convenience chooses for us.
Personas
David J
Intermediate Collector
David J is an intermediate collector who enjoys collecting records and owning physical media, but he’s put off by storage demands and cleanup involved. Right now, managing and putting everything away feels more like a chore than part of the experience overall.
Direct Stakeholder
20 yo
~100 Records
Ali G
Loving Wife & Mother
Ali G is Chris’s wife. While she doesn’t love records as much as he does, she appreciates the quality time they bring to their family and is supportive. That said, she’s often frustrated by how much space the records take up in their living room.
Indirect Stakeholder
28 yo
~20 Records
