: Legacy Edition
A 200-year anniversary is more than a milestone. It is a story of care, craft, and time well spent.
Skills
Design Thinking
Design Sketching
Surface Modeling
Visualization
Animation
Software
Procreate
Illustrator / Photoshop
Fusion360
Keyshot
Figma / Framer
Duration
5 Weeks
The Brief
A 200 year anniversary represents more than a milestone. It reflects a legacy of care, craftsmanship, and time. For Woodford Reserve, this moment is about respecting its history while introducing something new.
The goal is to design a commemorative bottle set that feels strong, timeless, and deliberate. One that conveys the warmth, depth, and confidence of a bourbon shaped by patience and intention.
Design Goals
Cordless Operation
Battery operation, while keeping its premium form factor.
Consumer Power
Industrial power, in a form factor that doesn't sacrifice.
Simple Intelligence
With smart features that don't get in the way of what really matters.
Next Level Quality
Quality and thoughtfulness that goes above and beyond expectations.
Meet my Dad.
I look up to my dad in many ways. He’s a devoted family man who would do just about anything for his family. Another thing I admire about my dad is his many hobbies. He fishes, grills, beekeeps, backpacks, etc. Always staying active. But one hobby that has always intrigued me specifically is his collection of bourbon.
His collection is impressive, but it’s missing the crown jewel.
What he needs is THE Woodford bottle.
And thats what I set out to create.
Collector Bourbon Bottles: Current Drawbacks.
Conservative Design
Most collector bottles follow the trend of very traditional designs, especially at higher price points.
Overly Reliant on Labels
Most bourbon bottles, in general, lack unique bottle shapes, which is often overcompensated for in overly elaborate labels.
Low Recognizability
Unless you're an avid bourbon collector, you may not be able to recognize a brand or type of bourbon from far away. For example, behind a bar.
Market Analysis
Experimental Aesthetics VS Price
Experimental Aesthetics
Price ~ $100
Price ~ $50k
Old Rip Van Winkle 25-Year-Old
Pappy Van Winkle’s Family
Selection 23-Year-Old
Old Rip Van Winkle Twisted
Spoke 16-Year-Old
Colonel E.H. Taylor Old
Fashioned Sour Mash
The Last Drop 1980
Buffalo Trace
Hirsch Reserve 15 Year Pot
Stilled Straight Bourbon Whiskey
Weller’s Antique Reserve
10-Year-Old
John E. Fitzgerald Very
Special Reserve 20-Year-Old
A.H. Hirsch Reserve
16-Year-Old
Black Maple Hill 16-Year-Old
Stephen Curry’s Gentleman’s
Cut 16-Year-Old
Blanton’s Single Barrel
Blanton’s Single Barrel
Wild Turkey 101
Traditional Aethetics
Collector bottles tend to get more conservative as the price increases, which opens the market to highly designed, high-end bottles.
The Woodford Brand
Woodford Reserve is a brand that stands for tradition, craftsmanship, and attention to detail. It’s about honoring the history of bourbon while embracing innovation, bringing a sense of heritage and authenticity to every bottle. More than just a spirit, it represents a commitment to quality and a respect for the craft.
But First, The Journey.
The experience of bourbon is more than just drinking to most, which is why finding out what makes it so special is imperative.
PURCHASE
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Go to your local distillery and buy your desired bottle of Woodford
COMPILE
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Find your chosen glasses, bourbon, and any ingredients included in the drink.
FREEZING
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Begin to freeze your chosen designs residing in your ice mold.
PREPARE
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Prepare for your special occasion. Graduation, Sports, Wedding, ETC.
ARRIVE
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Invite your guests or arrive at the function, Woodford in hand.
OPEN
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Pop open your Woodford and relish in the sounds and smells.
CONVERSE
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Over your drink of choice, let the Woodford speak.
CELEBRATE
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Now, celebrate. Enjoy this time with your loved ones.
Initial Sketches
Round One
This phase focused on exploring overall form and design language, which served as an analysis of what forms worked with the Woodford Reserve design philosophy.
Initial CAD Models
his phase defined final sizes for the bottle and explored different neck and glass interior options.
Initial Sketches
Round Two
This phase focused on finalizing the concept while briefly exploring neck sizes and legacy symbols, aiming to define the product’s final proportions.
Secondary CAD Models
This phase refined the concept into a high-fidelity form factor. It helped clarify proportions, shape, and overall design language.
Validation
With the final design complete, it was time for the final review with my Dad, the expert. He said the bottle had a Woodford vibe, an ergonomic neck, and a strong legacy feel with the star design. But it was missing key details like proof, age, and ABV. To level up the brand, he recommended adding some barrel imagery and an embossed logo.
CAD Modeling: Begin final prototype in Fusion360.
3D Print: Begin printing final prototype.
Glue & Paint Parts: Spray paint the desired colored finish
Legacy Edition
Get a closer look.
The Overview.
The KitchenAid+ Immersion Blender is packed with powerful features, including variable speed control up to 20,000 RPM, an all-new touchscreen for enhanced customization, and long-lasting cordless performance.
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Star Cork
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Body
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Embossed Custom Logo.
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CNC Marble Barrel Base
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